New branding for Community Food Enterprise introduced

I’m sure that by now you’ve noticed our new logo. We have decided to invest in a new logo this year, to better portray our company and the work we do in the east London region.

This re-branding all started in mid 2008 when CFE, conscious of the need to increase and diversify the number of its customers, embarked on a project to look at how we were perceived and how we could better use our brand to gain more customers. We felt that the image of the company did not appeal to all potential customers, primarily potential corporate clients.

Tate and Lyle stepped in and generously agreed to work with CFE to revisit our brand image. After a few initially meetings, Tate & Lyle brought in the expertise of Smith Joseph from the highly regarded marketing firm Berg-Hind Joseph to help us design a new logo.

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